You set up a store/website, now what? You need customers. Effective marketing helps businesses to reach and engage with their target audience, build brand awareness, and ultimately drive sales and revenue. By promoting the unique benefits and features of their products or services, businesses can differentiate themselves from competitors and position themselves as the preferred choice for potential customers. Moreover, good marketing enables businesses to stay top-of-mind with customers, encouraging repeat purchases and fostering brand loyalty. In today’s digital age, good marketing also involves leveraging various channels, such as social media, email, search engines, and digital advertising, to reach customers where they are and deliver personalized and targeted messages. By investing in good marketing strategies, businesses can increase their visibility, expand their reach, and ultimately grow their customer base and bottom line.